Posts Tagged ‘Qubee’

Qubee could well understand their lacking in business policy making. Their product design was not successful initially. They came up with more flexible packages later on. But still they found that Bangladeshi people are not responding well enough with their packages capped with data transfer limit. They are now offering two new packages withdrawing all previous offers of 256 & 512 kbps. The current packages are as follows:



Source: Qubee website

Source: Qubee website

Initially the packages seemed very lucrative to me compared to many other available options in the market. I became curious and called the qubee hotline to know more about it. I asked the qubee representative what actually they tried to mean by “Fair Usage Policy”. They answered me that If some one’s usage is very high, they are going to warn the user at a certain point. This means with 256/512 kbps speed, if someone downloads continuously qubee is  going to “WARN” you that your usage is violating “FAIR USAGE POLICY”. Then I asked whether they are going to impose any restriction if someone violates the Fair usage policy. They answered me that the packages offer unlimited usage and they are not going to impose any restriction. Then finally I asked them what if someone continues to download violating the fair usage policy and the warning? To be honest they didn’t answer this question of mine directly.

What this means is that they will probably reduce the bandwidth after some time. This is not an old practice in Bangladesh. We have seen GrameenPhone/Citycell offering unlimited internet packages and after few days their throughput (Speed) going down when the number of subscriber went high. This will probably happen to qubee customers also.  These ISPs are there for business. The cost of dedicated 256/512 kbps is way higher than what qubee offers. 512 kbps dedicated bandwidth (through submarine cable) costs 9 thousand taka (1 mbps = 18 thousand taka). Qubee is offering it with 2250 taka.  I’ll leave the rest to your understanding.

It seems that Augere could learn something from the responses they got from their initial packages. They’ve refined their offers and it seems that they’ve started understanding what people want from them. Current packages are as follows:

Source: Qubee website

Source: Qubee website

Even the modem price has gone down. This was required for them to compete against the existing wireless (or mobile) internet service providers. But they couldn’t get out of the volume based offers. Five (5) Gigabytes for 1250 taka is still high. If they want to get the attention of mass internet users they need to offer something for less than 700 taka with minimum 10 GB data transfer.

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