- 93% of all Internet traffic is generated from search engines
- 99% of Internet searchers do not search beyond the top 30 results
- 97% of them never look beyond the top three results
- Top 10 positions receive 78% more traffic than those in positions 11-30
- 65% of online revenue is generated from websites in the top three positions on search engine results pages
- 93% of global consumers use search engines to find websites
- 76.7% of Google users use the natural search links (organic, unpaid listings)
*Source: Forrester Research, 2006