I remember I wrote an article in this blog on the same topic. I tried to illustrate the importance of Search Engine Optimization ( SEO ). The knowledge and information is spreading through Internet several times quicker than any other mean. And people are getting more and more dependent on information search using Internet. Internet is infact making a bridge between the information seeker and publishers. This is why it is equally important to know how to reach the information seeker as well as to know how to get desired information. If any one wants to draw more and more attention to his/her site he/she should provide the relevant information with adequacy and also make a proper plan to reach the right people. Therefore, I believe that the most important thing for a successful website is to be rich in terms of content or information. It really doesn’t matter that much if your site is on top of the search result, unless there are plenty of things which will attract people to get back to your site at a later time. The more the contents (the more the keywords) the more it is likely to be searched and viewed by the people. So I will conclude here saying that increase the amount with diversified information, the search engines are waiting to link those to the people.